Teaching · Technical University of Sofia
Digital Strategy, in four acts.
You can’t have a business strategy without a digital one, or the other way round. The course walks students from the history of IT in business to the practice that keeps both strategies in step.
- Programme
- MSc Information Technology for Business Management, taught in English
- Digital Strategy
- since 2024
- IT Service Management
- 2018 to 2023
How technology reshaped business.
From mainframes and back-office automation to the internet, cloud and AI: how each wave of IT changed what companies sell, how they work and how they compete. History first, because the patterns repeat.
What a digital strategy is, and how to build one.
A strategy is a set of choices, not a list of projects. Students learn to answer four questions: where are we, where do we want to be, how do we get there, and how will we know.
Keeping digital and business in step.
Academic models and industry practice on continuous alignment. A digital strategy that ignores the business is a hobby, and a business strategy that ignores digital is a wish. Alignment is never done; it is a habit.
Enterprise architecture: where alignment happens.
An introduction to enterprise architecture as the core practice that connects business goals to data, applications and technology, so every change can be traced back to why it matters.
How I got here · 2011 to now
Not a ladder. A trail.
Choosing another unsolved problem
I left a successful platform on purpose to help bring IT service operations together as one organisation. This time I agreed the mandate first.
Prefer the short version?
Titles and dates live on LinkedIn and in my CV.